Sainsbury’s Launches CRM-Based Coupon System, Claims To Be First In The U.K.
U.K.-based supermarket chain Sainsbury’s is making what it called its “biggest investment in customer loyalty” since 2002 by introducing devices that spit out CRM-based coupons at the cash register. The 792-store $32 billion chain said it is the first retailer in the U.K. to introduce a “coupons at the till” [...]
Read »